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    Banner Traffic
    CPM (Cost for 1,000 impressions)
    CTR (Click Through Rate)
    Impressions
    Total Cost
    Cost / Visitor
    Traffic
    Max CPM
    Max Cost / Visitor
    Predicted CTR
    Max CPM
    Min CTR
    Max Cost / Visitor
    CPM (Cost for 1,000 impressions)
    Min CTR