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    Input Data Campaign Result
    Cost / Visitor Dollar / Visitor Traffic
    Visitors to Website Dollar / Signup Visitor cost
    Squeeze page conversion Total Sales Traffic
    Exit pop-up conversion #Sales
    Main offer price / LTV #Free Signup
    Main offer conversion Total Cost
    Upsell price / LTV Profit
    Upsell conversion ROI Squeeze Page Exit Popup Lost Visitors
    Downsell price / LTV Visitors Don't Sign-up Impressions
    Downsell conversion Conversion Conversion Lost visitors
    # Sign-ups Sign-ups
    Sign-up Signed-up from exit pop-up
    Main Offer
    Buy Price / LTV Don’t buy
    Conversion
    # Sales
    Upsell Downsell
    Buy Price / LTV Don’t buy Buy Price / LTV Don’t buy
    Conversion Conversion
    # Sales # Sales
    Upsell Download Main Offer Download Downsell Download Free Download
    Dollar / Visitor Dollar / Visitor Dollar / Visitor Dollar / Visitor
    Total sales Total sales Total sales Total sales
    # Sales # Sales # Sales # Free Signup
    Campaign Result
    Dollar / Visitor
    Dollar / Signup
    Total sales
    # Sales
    # Free Signup
    Total cost
    Profit
    ROI