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binko April 6, 2010 Leave a Comment

A/B Splittest Analyzer

With this tool, you can determine which is the best ad from an A/B split test. Just let your campaign run a for while and plug in the numbers to see if the difference is significant.

Split test Tutorial

Calculator comes here.

How to interpret “confidence“:
0-90%: No meaning, continue testing
90-95%: Getting closer but still unsure, continue testing
95-97.5%: You are quite sure
97.5-100%: You are very sure

Filed Under: A/B Splittest

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