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binko April 6, 2010 Leave a Comment

A/B Splittest Analyzer

With this tool, you can determine which is the best ad from an A/B split test. Just let your campaign run a for while and plug in the numbers to see if the difference is significant.

Split test Tutorial

Calculator comes here.

How to interpret “confidence“:
0-90%: No meaning, continue testing
90-95%: Getting closer but still unsure, continue testing
95-97.5%: You are quite sure
97.5-100%: You are very sure

Filed Under: A/B Splittest

binko April 6, 2010 Leave a Comment

Solo Mailing Calculator

This calculator helps you to estimate how many visitors you can expect from a solo mailing campaign and the estimated cost per visitor.

Solo Mailing Calculator Tutorial

Filed Under: Solomailing Calculator

binko April 6, 2010 Leave a Comment

Membership Life Time Value

This calculator helps you calculate the customer live time value (LTV) for a membership type of site. It also calculates how long an average customer will stay as a member.

Membership LTV Tutorial

Filed Under: Membership LTV

binko April 6, 2010 Leave a Comment

CPC Calculators

These calculators help you to calculate:

  • Maximum CPC you can pay to reach a target ROI
  • The ROI you can expect
  • The minimum conversion rate required to reach a target ROI
  • The minimum product price required to reach a target ROI

CPC Calculator Tutorial

Filed Under: CPC Calculators Tagged With: Conversion Price, Conversion Rate, Cpc, Roi Calculators, Solomailing Calculator

binko April 6, 2010 Leave a Comment

CPM Calculator for Banners

The first calculator helps you predict the cost per visitor, total cost and the traffic volume you can expect from a banner ad campaign.

The other two calculators help you predict the maximum CPM you can pay and the minimum CTR you need to make a campaign profitable.

CPM Calculator Tutorial

Filed Under: CPM Calculators

Next Page »

Recent Calculator’s

  • A/B Splittest Analyzer
  • Solo Mailing Calculator
  • Membership Life Time Value
  • CPC Calculators
  • CPM Calculator for Banners

Wan’t More?

Just make a comment in the blog if you have some ideas about a cool calculator you'd like on this site and I'll do my best to create one.

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