|I created these calculators back in 2007 and planned to give them as away freebie but for some reason they got seriously stuck on my hard drive for years. Just too busy to do anything with them.
Over time it pissed me off looking at the calculators while they were grinning and practically shouting at me “you’re a procrastinator” so I finally gave up, surrendered to common sense and created a simple site to host them.
At the moment I’ve published these calculators (more are coming):
P.S Be careful, it’s easy to become addicted to some of them
With this tool you can determine which is the best ad from a A/B split test. Just let your campaign run a for while and plug in the numbers to see if the difference is significant.
Calculator comes here.
How to interpret “confidence“:
0-90%: No meaning, continue testing
90-95%: Getting closer but still unsure, continue testing
95-97.5%: You are quite sure
97.5-100%: You are very sure
This calculator helps you to estimate how many visitors you can expect from a solo mailing campaign and the estimated cost per visitor.
This calculator helps you calculate the customer live time value (LTV) for a membership type of site. It also calculates how long an average customer will stay as a member.
These calculators help you to calculate:
- Maximum CPC you can pay to reach a target ROI
- The ROI you can expect
- The minimum conversion rate required to reach a target ROI
- The minimum product price required to reach a target ROI
The first calculator helps you predict the cost per visitor, total cost and the traffic volume you can expect from a banner ad campaign.
The other two calculators helps you predict the maximum CPM you can pay and the minimum CTR you need to make a campaign profitable.